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Best Building Set Ever—
Honest, Abe!
I remember coming into contact with the Lincoln
Log toy set when I was eight years old. A friend of mine who lived
down the street received the set as a Christmas gift. It was the
perfect compliment for our cowboy and Indian figurines
The set came in a round cylindrical container that
had a lid you pried off. Inside there were miniature redwood logs
of various shapes and sizes with notches cut into them on both
ends. There were also green pieces that were to be used for roof
construction.
Along with the logs came an instruction book featuring
building designs such as Abe Lincoln’s cabin, blizzard lookout,
Uncle Tom’s cabin, avalanche cabin and many other designs.
We spent hours building our forts and then staffing them with
our soldiers only to commence bombarding each other’s fort
with left over pieces to determine who built the superior fort
by how well it stood together under attack. This activity would
easily consume a better part of a Saturday.
First toy set on your TV set
Years later to my amazement while researching information
on Lincoln Logs I found it was one of the first educational toys
marketed on television. It made its debut on Pioneer Playhouse
in 1953 and advertised on Walt Disney‘s Davey Crocket. Digging
a little deeper I found that inventor John Lloyd Wright was son
of the famous architect Frank Lloyd Wright. John, who was also
an architect, became inspired by a trip with his father to Tokyo
in which he observed the construction of the Imperial Hotel where
his father introduced the floating cantilever design — a
process of interlocking beams that enabled a building to withstand
earth quakes .
When John got back to the states, he formed a company called John
Lloyd Wright Inc. and started marketing Lincoln Logs in 1916.
America was fighting world war one at the time of the first marketing,
which helped sales immensely. John had a drawing of a log cabin
with a picture of Abraham Lincoln and the words “interesting
playthings typifying the spirit of America.” This helped
portray the toy as a symbol of American heritage, and patriotic
Americans turned out in large numbers to purchase it.
In
1926 Child Life magazine advertised Lincoln logs as “Americas
national toy” once again fanning the flames of patriotism
just in time for the Christmas season. Then again in 1928 Child
Life featured the toy as “The Heroic Epic Of Early
Settlers” spurring sales in time for another Christmas season.
Soon competitors like Halsam’s American Logs entered the
market but they did not last long because consumers clearly preferred
the original.
In 1947 Playskool purchased Lincoln logs from Wright
Inc. This was to be a profitable move because baby boomers [with
the help of Walt Disney’s two hit series, Davey Crockett
in 1954 starring Fess Parker, and Daniel Boone in 1964 also starring
Fess Parker] helped keep the demand for frontier toys strong.
As a result boomers turned out in large numbers to purchase the
logs. One hundred million sets have been sold since 1916. As late
as 1975, a million sets a year were being sold requiring four
freight car loads of Oregon ponderosa pine a month.
Building your collection
Because of the sets popularity and their mass production,
it isn’t hard to find the old sets in mint condition if
you wish to buy one. As far as collecting goes they don’t
appreciate much, you can get a pretty good original set with red
wood logs for about $75. On the other hand, it is still a good
toy for your kids. So always remember don’t throw anything
out!
—Frank
Sources used in writing this article:
Also check out the official
Lincoln Logs website.
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